Search Engine Optimization Factors

Below are some of the optimization techniques used to assign a ranking to a word within a document. We have a core set of weights to apply for each of these attributes, however our system does allow a client to override these values if they choose to.

Occurrences of a word in a document

The number of times a word appears in a document is an indicator of how important it is. We apply a weighting per instance of a word found in a single document.

Proximity of search words within a document

For multiple word searches, matching the words in the same order as the search term gives the document a high ranking.

Words that form part of the page URL

Any search words that are present in the absolute path of the document URL are given a weighting. For example, the URL below:

A search for xbox would apply a weighting to this document as it has the term in its path.

Words form part of the document name

As well as the absolute path, the documents name has a separate weight applied for matching words. Using the example above, a search for xbox halo3 will apply the weight for the path as well as a separate weighing for the document name.

Words form part of the document title

The title of a document is arguable one of the best optimization techniques for applying keywords to a document. The words found between the <TITLE> </TITLE> are given a high weighting for the source document.

H1, H2, Hx tags

Using heading tags within the document is a good way of describing the document and sub-sections of its content. Different weights are applied to the varying heading tags found withing a document.

Internal link text

Internal link text is the words using in a hyperlink to link to documents within your own site. This is a very powerful way of describing a document with a few keywords.

For example, your navigation links will have an internal link to their pages on almost every page of your site. A navigation link such as:

Gives the keywords XBox Games a high ranking for the xbox.aspx page.

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